Email Accounts And What It Means For The Perception Of Your Business

Email Accounts And What It Means For The Perception Of Your Business

Choosing the right email account for your business may seem like an easy thing to do, but have you thought about what impact it has on how your customers and clients perceive your business?

When it comes to email there are 3 types of email accounts.  Free accounts, service accounts from paid services, or website domain accounts.

Free accounts such as Google, Hotmail, Yahoo, Aol, Outlook, Inbox, QQ are all great accounts for personal use, or for spam.  But they are not great at all for your business. is a poor way of doing business.  It gives you no credibility and comes off as a potential scam appearing email.

Services accounts coming from emails provided from a paid service aren’t that much better than a free account.  This includes usually internet emails such as,,, etc.  These are a better choice for personal email accounts, but again – not great for a business.

Website domain accounts such as (or .ca) is the best option (and in my opinion; the only option) to go for using emails for your business.

If you are creating a business, one of the first things you check is domain (website) availability, and it’s probably also something you’re going to buy right after conceptualizing your idea to ensure you lock it down.  If you have a domain, you may as well use the emails with it.

The Different Emails You Need

There are various emails you will need to have successfully run a business.  Whether you are a one-person start-up doing it as a hobby, or a small business that is growing in staff.  It’s important to keep your email accounts separated.  Don’t just use one email address.

As you grow, you’ll use your emails more often, for more things, and this can lead to large volumes of emails being received, as well as open you up to spam.  Keeping your emails organized makes life easy to document and sort all your correspondences is a great email to use for anything website related, such as: domain billing, website host emails, website updates and patches, SSL security, domain privacy, bug reports and anything else website-only related.  This is typically a non-essential email that you don’t need to pay too much attention to.

admin(something) is one of your most important back-end emails for registering accounts.  I would recommend using this for various legal, financial, or important accounts like creating web shops on marketplaces.  This email should be kept private, don’t share it with customers, or clients.  Use it as an administrative email only.  And don’t just use Admin@ by itself. is the most common email to use, hackers guess it easy.  Use something like just to mix it up. or (or sales/orders) is your primary publicly shared email account, all correspondences that you communicate between yourself and your customers should go through this email.  All your website contact forms should also point to here.  This is an email you should be checking 1-2 times a day.  This is the most important email you will have, and it’s really the only one you need to make public, so choose one that works for you! is a great email to use for any advertising services you may need.  If you run any google, kijiji, facebook or other ads, this email is great to use for the accounts to keep advertising emails separate than administrative emails. – noreply is only ever needed if you are doing automated emails, status updates, or newsletter emails out to customers where you don’t want them to reply to the email that sent them the update/email.  You generally want all communication to go to your info/clientcare email account, but sometimes you need to send them an email from a different address but don’t want to receive emails from it.  This email is great to send out notifications, it’s highly used by just about every large company.  this is the go-to email to use for any newsletter lists you have. is great to use for your twitter, pinterest, linkedin, Instagram and other social accounts.  As you grow in social media, you start getting a ton of notifications.  You can even start getting as many as 200-500 emails a day of nothing but notifications.  Having a dedicated email for your social accounts keeps all those notifications together and keeps your primary email accounts clean of spam. is the go-to payment email for businesses that take e-transfer, or paypal payments.

There are also a lot of other emails you can create, such as if you ever wanted a dedicated spot for refund inquiries.  You can also use (or careers) if you grow large enough that you start hiring staff. or if you offer wholesale or dropship services.

And of course, there is your personal-business email:

For some people, keeping track of all these emails may seem like a tedious task, especially for one-person businesses.  But it’s extremely important for the organization and growth of a business, whether you are doing it solo, or have over 250 employees.

I always get asked how many emails some of my brands receive, and this varies.  Some of the brands I am involved in receive anywhere between 7,000-140,000 emails per month (including spam/useless stuff) so it can be quite a bit much.  By having separate emails, it’s already sorting out most of the work for you.

Keep your emails clean, keep them consistent and professional and it will give your customers/clients a more serious appeal towards your brand.

Thanks for reading!
I hope you enjoy all the blog materials i have to offer.

Damien Defranco
Founder & Chairman of the Board
Defranco Enterprises Inc & Defranco Enterprises LLC

Follow me on:

#Entrepreneur  #Defranco


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